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Association
de spina-bifida et d'hydrocéphalie du Québec
Press
release
A
new pub!
Montreal, June 19th 2007 - As you know, the Spina Bifida
and Hydrocephalus Association of Quebec had for mission to
inform the population about these congenital malformations
and to prevent them. Since June the 4th, you can hear on Rythme
FM station, a new audio publicity. This publicity puts in
a scene a couple who is contemplating about some qualities
and defaults, and about the name of their future baby who
will be born from their union. The message is divided in two
parts. The first one attracts our interest by the talking
couple “in the bed”. Part two is more informative,
but gives less morale, and suggests taking the folic acid.
Rythme
FM station gracefully offered to record the three audio messages.
Geneviève Gélineau and Stéphane Richard
gave their voices to the characters whereas Marie-Josée
D'Amours made the advertisement.
This
publicity campaign begins Monday the 4th of June and will
last for four weeks, during June, Spina Bifida awareness month.
Visit the www.publiciterre.org/spina.html
site to see pictures of the recording and to listen to the
three messages.
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